Beulah has been gaining a big following over the last several years as more and more serious anglers realize that a group of die-hard west-coast guides who swing flies before and after work can design some pretty sweet fly rods. These are guys who literally take work calls on the river. Based in Medford, Oregon, the staff at Beulah has only to step outside to test their rods on one of Oregon's best steelhead rivers. One of the great things about Beulah is that they don't make rods for places that they don't personally fish. Luckily, from northwest steelhead to Baja roosters to bluewater, they fish some of the most exciting fisheries on the planet. This dedication to their favorite waters insures that each Beulah rod is specifically tailored and perfectly balanced for a real fishery and fishing situation with which the staff is intimately familiar. Beulah rods are among the sweetest-casting and most beautiful ever made; just look closely at any Beulah rod. The more you look, the more thoughtful details you notice: from intricate thread wraps to thoughtfully designed, ergonomic cork grips, to the eminently tasteful color schemes and stunning logo, Beulah rods are without a doubt some of the most beautiful in existence.